This Policy describes how Tree Commerce, through Mercadete.com, collects, uses, shares, retains and protects personal information relating to users, buyers, payers, recipients and other persons who interact with the Platform.
4.1 Information we may collect
- Identification and contact information: name, address, email address, telephone number and account data.
- Order and delivery information: products purchased, order history, delivery address, recipient, delivery instructions and related communications.
- Transaction and payment information: amount, payment method, authorization status, transaction identifiers and limited data received from payment processors. Mercadete does not need to store the full card number when payment is processed directly by a third-party provider.
- Verification, fraud and compliance information: data used to verify identity, analyze transactions, prevent fraud, perform sanctions screening and review export requirements, where necessary.
- Technical and usage information: IP address, browser, device, identifiers, pages visited, date and time of access, security logs and data obtained through cookies or similar technologies.
- Communications: messages with Customer Support, claims, requests, surveys or any other communication sent to Mercadete.
4.2 Purposes of processing
- To operate, maintain and improve Mercadete.com.
- To create and manage accounts.
- To process orders, payments, deliveries, cancellations, returns and refunds.
- To communicate with buyers and recipients about an order or delivery.
- To prevent fraud, chargebacks, identity theft and unauthorized use of the Platform.
- To carry out identity, sanctions and export control checks and other compliance reviews where necessary.
- To protect the security of users, systems and operations.
- To comply with legal, regulatory, tax, accounting and record-keeping obligations.
- To analyze performance, resolve errors and improve products, services and the user experience.
- To send promotional communications where consent exists or where permitted by law, respecting the applicable opt-out mechanisms.
4.3 Information about recipients
When a buyer provides the details of a person who will receive an order, the buyer declares that they are authorized to provide such details for the purposes reasonably necessary to process, coordinate and complete the delivery. Mercadete will use the recipient’s information mainly to fulfill the order, communicate about the delivery, prevent fraud and comply with legal obligations.
4.4 How we may share information
We may share personal information, where reasonably necessary and permitted, with payment processors, suppliers or sellers involved in an order, warehouses, carriers and logistics operators, hosting and technology providers, security and fraud prevention services, analytics and cookie providers in accordance with the applicable preferences, professional advisers, insurers, auditors and competent authorities in response to a valid legal obligation or request.
We may also share information in connection with a reorganization, merger, acquisition, financing or sale of assets, subject to the applicable legal and contractual protections.
4.5 Payment information
Payments may be processed by specialized third parties. When the user enters card details directly into the processor’s interface, that provider may collect and process that information in accordance with its own policies and security requirements. Mercadete will endeavor to receive only the information necessary to confirm, reconcile, prevent fraud and manage the transaction.
4.6 Cookies and similar technologies
Mercadete uses cookies and similar technologies to operate and protect the Site, remember preferences and, where applicable, carry out analytics or advertising. For more information, see the Cookie Policy and the preference center available on the Platform.
4.7 Data retention
We will retain personal information for as long as reasonably necessary for the purposes described in this Policy, including the provision of services, dispute resolution, fraud prevention, compliance with legal and regulatory obligations, record keeping, protection of rights and defense of claims. Specific periods may vary depending on the category of information and the applicable obligation.
4.8 Information security
Tree Commerce implements reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, use, alteration, loss or disclosure. However, no system of transmission or storage can guarantee absolute security.
4.9 Privacy rights and choices
Depending on the jurisdiction and applicable law, a person may have the right to request access to, correction, deletion or portability of their data, or information about how it is processed; to limit or object to certain uses; to withdraw certain consents; or to exercise choices relating to targeted advertising, or the sale or sharing of personal information, where those concepts are legally applicable.
Mercadete may verify the identity of the person before processing a request and may reject or limit a request where an applicable legal exception exists. Where the law permits the use of an authorized agent, we may request evidence of that authorization.
4.10 No discrimination for exercising rights
Where applicable law recognizes this right, Mercadete will not unlawfully discriminate against a person for exercising their privacy rights in good faith.
4.11 Minors
Mercadete is not designed for minors to make purchases independently. We do not intentionally seek to collect personal information from minors where it is not necessary or permitted. If information of a minor that was improperly collected is identified, we may take steps to delete it in accordance with applicable law.
4.12 Transfers and processing in different jurisdictions
Information may be processed in the United States and in other jurisdictions where our providers or service providers operate. Where applicable, Tree Commerce will use reasonable mechanisms to protect the information during such transfers.
4.13 Changes to this Policy
We may update this Policy to reflect operational, technological or legal changes. The current version will be published on Mercadete.com with its date of update.
4.14 Privacy requests and contact
To submit a privacy request or make an inquiry about this Policy, please use the contact details below:
Privacy Email: legal@mercadete.com